Marketing Manager

Location: Austin, TX

Department: Marketing

Type: Full Time

Min. Experience: Experienced

The Marketing Manager position will use industry, marketing and sales knowledge to drive new growth opportunities. Specifically, this position will focus on developing a compelling marketing communication strategy to target customer and carrier growth and to further raise brand awareness.  This position will have a heavy focus on creating an outbound messaging infrastructure that includes customer communications and events, aligning sales campaigns and strategic lead generation support, developing company collateral, and identifying business development opportunities through marketing.  This position will require an understanding of various sales, public relations strategies and marketing techniques to identify customer targets and create strategic propositions to acquire customers. 

Responsibilities:

Marketing Research and Analytics

  • Create a marketing campaign for LoadRunner so the marketplace understands that Strive Logistics is a leader in technology.
  • Integrates client and marketplace insights into the development of creative outbound marketing campaign strategies 
  • Uses results from reporting and analysis to adapt and drive decisions in a way that yields sustained, measurable results
  • Plans and leads email and push marketing using internal CRM
  • Develop and execute a cohesive cross-channel marketing calendar that ties together necessary marketing events and objectives for all departments
  • Manages strategic lead generation and qualification efforts
  • Creates, manages, and monitors all SEO, SEM, and PPC campaigns
  • Owns the creation of presentation materials as requested by management

Public Relations, Advertising and Brand Awareness

  • Manage content creation for all sales and company collateral, social media, public relations, and marketing events
  • Creates content regularly to grow the company’s footprint (press releases, corporate announcements, and creative content)
  • Monitors, measures, and analyzes the effectiveness of marketing initiatives as they relate to the overall company's goals. Provides and presents all data to executive management
  • Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns
  • Oversees and evaluates market research and competition and adjusts marketing strategy to meet changing market and competitive conditions
  • Monitors and reviews competitor products/marketing activities; Establishes and maintains relationships with industry influencers and key strategic partners
  • Designs, ordering, and maintaining branding material inventory and external customer delivery

Desired Experience

  • 5+ years’ experience in marketing/sales in a B2B environment (the logistics field preferred)
  • Strong understanding and experience of the following: Email marketing, marketing analytics, lead generation through CRM, email automation software, consumer acquisition, conversion rate optimization, social media/branding
  • A bachelor’s degree; ideally in marketing, advertising, communications, or related field
  • The ability to make an immediate revenue impact within a growing company through critical, creative, and confident thinking
  • Expertise in Microsoft Office, PowerPoint, Prezi, InDesign and/or Illustrator
  • Exceptional communication and writing skills with attention to detail
  • Highly-organized, with ability to work in a fast-paced environment

Position Information/Perks

  • Medical, dental, and vision coverage + 401(k) eligibility
  • Health and Fitness program
  • Periodic company social, wellness, and volunteer events
  • Open and creative office space on 6th Street with highly motivated and energetic culture
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